Industry: Sports Management
Area of operation: North America
The traditional methods of handling information using snail mail, ad-hoc e-mail services, and spreadsheets led to disparate and disjointed way of planning events. There was a need to improve efficiency, speed up operations and free up staff from tedious manual tasks so that they could focus more on tasks they were better skilled at.
The organization realized that it was vital to engage members, fans and customers with relevant and personalized experiences.